Chang beer was first introduced with the intention of establishing Chang as a Thai beer – brewed specially for Thais and Thai culture. Besides being the first Thai beer brand to use the Thai alphabet on its label, it delivered an image, taste and pricing suitable to the needs of all Thais. The image of Chang beer has always represented the pride of Thailand.
In 1998, Chang beer catapulted to the position of market leader, only three years after being introduced to the market. For over two decades Chang beer has continued its success both locally and internationally, where it is one of consumers’ favorite Thai beers.
Chang beer is brewed in three world-class breweries located in Thailand. Chang beer has continuously maintained its quality and standards of perfection to ensure its promise of transforming moments between friends into memories.