I don’t want what everybody has, I love things that are hand build, have a story a real human behind them. Google Magnus Walker, watch this Youtube video.
Or a Singer Porsche.
Owning a wine shop is the perfect venue for me, I get to showcase people and families who have great story to tell, one bottle at a time.
I am also a realist and we need to also have wine in the shop that people recognize - I get it.
Maybe, just maybe I recommend a wine that is so cool that this person pops it open at a dinner with a few friends and re-tells that story, and they fall in love with that wine and hopefully with wine in general.
That my friends is how word is spread about cool hand built items - when’s it gone its gone.